Concert Merchandise App
Client: Blue Band | 2023 | UX Design & Research
How would you feel if you cannot go to your favorite artist's concert & moreover you can't even buy the merchandise. Does not feel very cheery, does it?
Product Goal:
Create an app through which both local & international fans can buy concert merch easily & quickly
My Role:
UX Designer & UX Researcher
The Research:
When conducting research I had an assumption about user pain points only based on how a local user would have, But after conducting the interview I have discovered the problems International fans might have faced while buying the merch like language barrier & problems regarding currencies
The Users:
Problem statement:
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International Fan who can not attend the concerts often so she buys the merch to part of the experience but language barrier get in her way
Problem statement:
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A music enthusiast who attends concerts often & likes to collect merch for memorabilia but his busy schedules sometimes gets in the way of buying.
The Early Concepts
Design Architecture
Wireframes
Usability study: findings
